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Quantitative Research

digitGaps quantitative services include:

  • Telephonic interviews
  • Computer-based personal interviewing (CAPI)
  • Computer-assisted telephonic interviewing (CATI)
  • Paper and Pencil Interviewing (PAPI)

We assist our clients in services like door-to-door, online market research fieldwork and email surveys. Our team is a pioneer in making perfect questionnaires based on our client requirements which are objective ready for face-to-face, online surveys or CATI.

Research data generated by digitGaps can solve problems, prove business cases and help our customers to uncover opportunitiesQuantitative research is about understanding the proportion of the people in a particular segment in terms of their thinking and behavior. With the help of quantitative research, you get answers to the question like why do customers buy a certain brand or what do they think about a particular statement?  With the help of statistics generated by quantitative data, we draw conclusions for our customers which enable us to aggregate and segregate the data by types and categories as well as what’s, how’s and why’s.

We typically recruit the sample size of 100 to 1000 people depending on the specification of the product we are studying to conduct quantitative research. digitGaps team is very specific in terms of recruiting the sample for matching the ideal customer. We have the capability to recruit in both local as well as international markets. To tease out the regional differences, we sometimes split the sample across local and international markets. We work with our clients closely to develop a survey questionnaire which helps us understand the patterns among our targeted samples. After surveys are done our expert quantitative team runs a statistical analysis on the results gathered from the surveys and then with the help of data visualization tools we model the findings. This method of ours helps us analyze the data beyond the means of tradition bar graphs and pie charts. To get the complete picture of quality and substance we pair the quantitative data with qualitative market research.

Quantitative Market Research Methodologies

Phone surveys are generally best for mostly close ended questions when ranges and dimensions of the issues are known. For phone surveys, random probability samples can be generated. In order to successfully execute phone surveys, it is essential to filter sample to those consumers who find the study/topic relevant. Optimum use of phone surveys is for brand awareness, branding, perception studies and top of mind awareness. With growing privacy issues the response rate of the phone surveys is critical. Skilled interviewers and moderators who are skilled can extract more information than other methods like mail and online surveys. Phone surveys are low cost relatively and are fast implemented.

Personal Interviews or Central Location Interview is conducted when the face-to-face environment is desired. While doing B2B personal interviews the interviewer goes to the respondent’s office where the interviews can be done by appointment. In home, studies are also done among consumers by appointment. Respondents are generally asked to come to nearby locations that are recruited from mall traffic to conduct Central location interviews.

Personal Interview and Central location interviews are generally conducted for complicated/sensitive issues. These surveys are also conduct for B2B market research environment studies as well studies that require specialized interviewing skills for depth probing, time for evaluation and reaction. By combining features of qualitative and quantitative research, these interview provides us the good hybrid method by asking quantitative questions first followed by qualitative inputs such as in-depth probing questions and projective techniques.

With online surveys, we can employ true random probability sampling. For online/web surveys we can use complicated survey questionnaire formats that can be used for ratings, piping, etc. This type of surveys allows us the deployment of complicated respondent’s tasks. Online surveys are low cost relatively but sampling control is critical. Although sampling validity must be carefully assessed, large pre-recruited panels allow quick access to willing and relevant respondents.

Hybrid survey method is a combination of two or more techniques to measure validity or optimize response. Hybrid Survey Methods include phone or mail invitations to online surveys. Online surveys with phone follow-up permits expert interviewers to in-depth probing of key market research questions. Generally, participants are selected for follow-up qualitative phase i.e. for focus groups or in-depth interviews from quantitative surveys based on their answers. Hybrid survey methods are generally high cost and it takes more time for the implementation. In hybrid survey methods, the response rate is high which enhances the better response quality and validity.

Key strengths of Quantitative Research Data Collection Methods:

  • Online quantitative data collection methods allow fast implementation for complex measurement constructions.
  • Data collection done by phone can help with top-of-mind brand awareness and first reaction attitudes.
  • Mail data collection allows time for respondents to think about complicated issues without pressure or interviewer’s/moderator’s influence.
  • In-person surveys with hybrid qualitative and quantitative methods can be useful for depth probing attitudes and beliefs of moderators/interviewers.
  • Intercept methods of data collection can help with concept testing, quantitative questions, and for physical product examination as well as for choice exercises in mock stores.

Key services performed by the digitsGaps team includes translating the questionnaire, survey programming and hosting, sample procurement/ recruitment, sample honorarium, managing online and CATI fieldwork, taking care of quota achievement and survey fulfillment. Our team also assists our clients with data processing and analytics as well as reporting survey results in relevant formats.