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Key Driver Analysis

Key Driver Analysis is the method used to understand the product attributes. Key Driver Analysis helps us in articulating the product attributes that contribute the most to satisfaction of the consumers in terms of purchasing the product again or to recommend. To predict the absolute extent of improvement in the dependent variable, Key Driver Analysis can be extended through regression. Key Driver Analysis helps you understand your brand loyalty or customer satisfaction application which enables your company to focus attributes that have the largest impact on your brand loyalty.